METHODIQ

METHODIQ is a direct-to-consumer (DTC) skincare and wellness brand offering clinically proven, medical-grade products through a next-gen telemedicine platform. Its mobile app and AI-powered diagnostic quiz provide personalized, provider-backed regimens for acne, hyperpigmentation, and other skin concerns—adapting in real time to deliver care that’s more precise, accessible, and scalable than ever. Backed by dermatological testing and approval, METHODIQ’s medically trained AI has been proven more accurate than a single dermatologist visit, without the months-long wait. Launched by Oddity, the consumer beauty-tech platform behind Il Makiage and Spoiled Child, METHODIQ was built to revolutionize beauty industry.

In supporting METHODIQ’s go-to-market (GTM) strategy, I led end-to-end video/photo production for performance marketing ads (TikTok, Instagram, Facebook) as well as e-commerce/digital content (web, app, organic social). This included overseeing logistics such as budgeting and scheduling, directing talent casting and location scouting, negotiating with vendors, and shaping the visual strategy across makeup, hair, and wardrobe styling. The result was a robust suite of high-impact creative assets—featuring a 130+ hour branded content library and a curated network of 100+ UGC creators—that established METHODIQ’s presence as the next disruptor in the beauty and medtech industries.

Director – Julia Coquard
Producer – Wade Lew
Cinematographer – Emu Haynes
AC – Renee Nabinger, Katie Colwell
Gaffer – Sam Cleary, Rose Knopper
Grip – Ronnie Gilmore, Siddharth
Lead MUA – Tiffany Saxby
Asst MUA – Kaia Shi, Peter Phung, Sofija Nikolic
Prop Stylist – Victoria Ochoa Arce
Asst Prop Stylist – Beatriz Sandoval
Prod Coordinator – Mollie Moore
PA – Haley Spranger, Taylor Oong, Allen Szema
Editor – Emu Haynes, Luis José Catro